Every buying and markdown call,argued before you commit.
Fashion retail is seasonal, trend-sensitive and margin-thin. Every buying call, markdown and new-season ranging decision carries real risk. Pulse argues both sides, models the margin impact, and signs the record.
All features included · Cancel any time
Where it goes wrong
The decisions a fashion retail business keeps getting wrong
Buying decisions made on trend instinct alone
Forward buying commits cash before sell-through is known. Pulse models the sell-through scenarios and the mark-down risk before the order goes in.
Markdowns that arrive too late or too deep
Clearing end-of-season stock is a judgement call. Pulse models the margin and stock impact of timing and depth before you markdown.
Range decisions with no structured reasoning
Adding or cutting a category is a six-figure bet. Pulse scores the reversibility and keeps a signed record of why you ranged it.
What you bring to Pulse
Real fashion retail decisions Pulse helps you make
Ask it the way you would think it. Pulse weighs both sides, tests the what-if, tells you how hard the decision would be to undo, and gives you a clear answer.
“How deep should I markdown this end-of-season line?”
“Should I extend the buy on this style or hold and risk a stockout?”
“Should I drop this supplier after repeated late deliveries?”
“Is this new category worth ranging, given the current margin pressure?”
Why Pulse fits
Built to think the way a fashion retail business does
Speaks sell-through, not just sales
Fashion decisions run on sell-through rate, average markdown depth and intake margin. Pulse frames every output in those terms.
Built for seasonal pressure
End-of-season decisions pile up fast. Pulse keeps each one structured so pressure does not turn into a string of uncosted markdowns.
Range history across seasons
Look back at why you ranged a product last season. Pulse signs every decision so the lesson is findable next buying round.
Questions
Fashion Retail, frequently asked
Does Pulse work for both womenswear and menswear buyers?+
Yes. Pulse works by decision type, not category. Whether you buy womenswear, footwear or accessories, the same structure applies.
Can I use it for OTB planning decisions?+
Yes. Pulse can help you model the what-if on open-to-buy decisions: what happens if you cut spend by 15%, or shift budget between categories.
Will it tell me what to buy?+
Pulse argues both sides and models the scenarios. The buying decision is always yours. But it will make sure you have considered the downside before you commit.
Make your next fashion retail call with Pulse
Get started today. Every feature included. Bring one real decision and see both sides argued, modelled and signed.